STRATEGIC MINDS COMMUNICATIONS

Spark something

WATCH OUR INTRO VIDEO >
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Welcome to Strategic Minds Communications.
We help brands find their story.
We help brands find their purpose.
We help brands find more customers.
We help brands become more believable.
We help brands discover what’s possible.

smart-solutions

Smart Solutions

We provide integrated Marketing Communications with key specialisations in brand building and online video content. We work with companies to build their brand and tell stories that are relevant and engaging in order to increase brand awareness and sales.

We create rich brand and web experiences that help your organisation grow by understanding your customers and then deliver solutions that help to achieve your business objectives - whether it's increased engagement or increased profit. To see some examples of our work visit our gallery below, or read more about: Brand Building: Identity & Strategy • Video Content Marketing • Training Videos • Motion Graphics • Integrated Campaigns • Graphic & Web Design • 'Brand Storylines' Formula.

Brand Building: Identity and Strategy

A brand is a companies most important asset. We help to create, nurture and grow businesses with brand identity and strategy.

Video Content and Storytelling

With original ideas and excellence in production across multiple channels, we create video content marketing, documentaries, corporate videos and training videos.

Integrated Marketing Campaigns

From planning to creative concept, production to measurement, our targeted integrated campaigns across multiple channels deliver impact and results.

Graphic and Web Design

We provide offline and online creative direction, photography, packaging and environment design with passion and professionalism.

Infographics and Animation

We bring information to life through creative storytelling and animation with infographics, motion graphics and explainer videos.

Workshops and Consulting

We offer a range of consulting options and workshops built around our ‘Brand Storylines’ framework which intersects branding and story.

why-branded-content

Why Branded Video Content?

Branded video content is a rapidly growing part of the marketing landscape - are you ready for this change? Discover more about what video can do for your brand. (Stats: entrepreneur.com and webdam.com).

Amount of mobile traffic that will be video by 2017
70%
Internet users recall the video ads they see online
80%
Additional time that web users spend on pages containing video
100%
Web users who visit a marketer’s website after viewing a video
75%
Companies that will use video marketing as a core strategy in 2017
85%
Videos on landing pages lead to increase conversions of
64%
Website visitors more inclined to purchase after watching a video
78%
Chief Marketing Officers believing custom content is the future
78%

  • Marketing is no longer about the stuff that you make, it’s about the stories that you tell.

    Seth Godin

  • People do not buy products and services.
    They buy relations, stories and magic.

    Seth Godin

  • The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.

    Seth Godin
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Our Clients

Scroll across >> to see some of the breadth of National organisations we work with from our base in Newcastle, NSW:

  • Client 17
  • Client 4
  • Client 16
  • Client 7
  • Client 18
  • Client 1
  • Client 14
  • Client 12
  • Client 13
  • Client 2
  • Client 3
  • Client 5
  • Client 6
  • Client 8
  • Client 9
  • Client 10
  • Client 15

  • Strategic Minds helped us achieve $1,5 million for our 2016 annual appeal, 50% over target! The campaign received rave reviews.

    Janine Daly, Executive Director Supporter Engagement - Compassion Australia

    • It was great to work with you on our latest infographic delivered to really tight timeframes, with lots of edits. Great visuals and awesome work!

      Mark McCrindle, Director - McCrindle Research

      • Strategic Minds have the strong ability to capture the essence of an idea and communicate it clealy using engaging words and striking imagery.

        Steven Charman, Director - Intelligent Developments

      • We are grateful for the effort and follow-up support. Strategic Minds exceeded our expectations and delivered a brand we can be proud of.

        Phil Windsor, Principal - Chrysalis Lifestyle Planning

      • Masterful storytelling and videography skills: crafting strong, beautiful and inspirational films from the toughest contexts and shoot locations.

        Matt Darvas, Marketing Manager - Compassion Australia

      • Strategic Minds excel in the ability to bring together the right people to deliver the right message across to the right audience.

        Andrew Streat, Director, New Funding Development - World Vision International

      • Strategic Minds helped us find clear and creative ways to talk about our issues and created really engaging video and print material.

        Ben Thurley, National Coordinator - Micah Australia
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      Our Gallery

      Scroll across >> to see a small selection of projects that we've successfully delivered for our recent clients:

      BRAND BUILDING GALLERY >

      Rhema FM Business Builders
      Salt 106.5 Radio Station
      Intelligent Developments
      Now Accounting
      Xee / Evangelism Explosion
      Chrysalis Lifestyle Planning
      Cool Waters
      St. Luke’s Grammar School

      VIDEO CONTENT GALLERY >

      Video Showreel Gallery

      CAMPAIGNS AND OTHER PROJECTS GALLERY >

      McCrindle Faith & Belief Infographic
      Chrysalis Lifestyle Planning Brand, Website & Videos
      Packaging Design
      Environment Design
      The Education Appeal Campaign
      Logo Design
      Publication Design
      Photography
      Compassion Magazines

      Recent successes include achieving 50% above target for Compassion Australia’s 2016 Annual Appeal. Read our APPEAL CASE STUDY

      For more in-depth analysis of other recent projects see our OTHER CASE STUDIES

      To see an extensive selection of our video projects, visit our VIMEO CHANNEL

      In 2016 we were proud to receive several award nominations for the Compassion documentary ‘Faith, Hope & Gloves’

      Achievements_and_awards2

      Achievements

      JUST FOR FUN GALLERY >

      We also like to have a little fun with some experimental creative projects, because who wants to be serious all the time?

      our-team-gallery

      Our Core Team

      Andy Meier is the business owner, director and co-ordinator of a diversely skilled group of strategists, communications specialists, creatives, researchers and digital developers with the right ideas - and skills -meet every challenge. Our core group is supported by a wider team of talented individuals.>

      Andy Meier
      Jacqui Henderson
      Jonathan Watcham
      Peter Delahunty
      Rebecca Derkenne
      Ben Hughes
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      Contact us and Spark Something

      We are located in Newcastle, NSW and work with clients across Australia and the world. Please get in touch, we'd love to talk over a coffee - whether in person or online!
      Strategic Minds Communications, PO Box 150, Charlestown, NSW 2290
      Office: DaSH Smart Hub, 1/63 Ridley Street, Charlestown NSW 2290 Tel: 1300 85 15 83

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