This includes a full suite of channels including traditional media (print, outdoor, point-of-sale) and digital marketing channels (Facebook, Instagram, Google Adwords, LinkedIn and more).
Integrated campaigns are about an all-encompassing strategy that works together to support the bigger picture of your brand and further benefits include:
It’s simple: an integrated campaign is more effective. Clear, consistent communication across a variety of channels reinforces your message and enhances the power of a message. This consistent message builds brand awareness means your brand will come to mind first when a customer is researching or purchasing a new product or service.
TRUST IS BUILT
It’s simple again: people are wary of advertising and being ‘sold to’. Trust is important, and needs to be built across multiple touchpoint. Integrated and consistent messages help in building this trust with prospective audience. With a foundation of trust and brand recognition, a brand investing in an integrated campaign has every chance of being the first one people think of when they make a purchasing decision.
CONFUSION IS REPLACED BY CLARITY
Multiple channels, and multiple staff managing these channels mean some business are sending mixed messages. To be truly effective EDM, social media, advertising campaigns (the list goes on) need to be synchronised and carefully planned to deliver consistent clear messages that build and don’t detract from one another. A cohesive campaign with one personality, one – or few – objectives means that your customers will understand what you’re saying, remember what you’re saying, and respond to what you’re saying.
Thanks to Strategic Minds we achieved $1,4 million for our 2016 annual appeal, 40% over target! The campaign received rave reviews from both supporters to internal stakeholders.Janine Daly, Executive Director Supporter Engagement Compassion Australia
Read more about this successful Compassion appeal campaign in our client case study.
COST SAVINGS AND EFFICIENCY
Content can be expensive. Video material, photography, infographics: they all take time to create and prepare. An integrated campaign strategy means that you will distribute considered content in a clever way across multiple channels without unnecessary duplication. Stories, customer case studies and imagery can be re-purposed for multiple business uses including websites, EDM, print (annual reports, brochures) and more. The campaign itself is simper to manage and delivers the right message every time.
INTERNAL STAFF MORALE
Integrated campaigns absolutely build brand trust increase revenue, and the interesting thing is that they have also been proven to boost a business internally. Staff can see the campaign taking effect, are all working together to achieve one purpose and the team can celebrate success together.
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