Below: Excerpts from the training video package.

Below: Full ‘Preparing to Go’ Training Package.


Campaign Snapshot:
The ‘Preparing to Go’ training resource helps small groups get ready to travel to a developing country. This extensive project resulted in professionally presented and consistent training material that saves Compassion a large amount of staff time. The material is delivered through video (DVD and also online) and supported by print material and the training encourages group interaction and discussion.

Six half hour training sessions for ‘Preparing to Go’ include: 1) Welcome, 2) Motivations & Expectations, 3) Open tolerating, 4) About Poverty, 5) Dealing with Culture Shock, and 6) Building Cultural Intelligence. This 10 minute summary features excerpts from each of the sessions.

View each full session (each from 20-30 mins):
Preparing to Go // Session 1 – Welcome
Preparing to Go // Session 2 – Motivations & Expectations
Preparing to Go // Session 3 – Open to Learning
Preparing to Go // Session 4 – About Poverty
Preparing to Go // Session 5 – Dealing With Culture Shock
Preparing to Go // Session 6 – Building Cultural Intelligence

Campaign Objectives:
We have created high quality training resources for a number of significant organisations. These save significantly on ‘live’ presentation time for staff across international borders and ensures consistent quality delivery of material. This material is developed as video-based training accompanied by a handbook. The content can also be distributed as an online program without the need for a physical disk. Some of the benefits of quality training videos include:

• Cost Saving:
Businesses are always looking to save money on staff and resources, so it simply makes sense to invest in training material that can be used repeatedly and in a more automated way. Provided the training material is engaging enough, a video resource provides a real return on investment for any business.

• Consistency:
Trainers teach in different ways and emphasise different aspects of the material. This presents the risk of inaccurate delivery of materials and having an online or DVD based video is one way to ensure that all of the important information is delivered consistently to each employee or training course attendee. Business leaders can deliver a consistent message to a wide audience easily and effectively.

• Time Saving:
Multiple staff can view videos from multiple locations at the same time, eg. induction videos. This saves travel time for staff as it often becomes unnecessary, and it also increases productivity of the available staff.

Target Audience:
Primary: Compassion supporters, churches and staff wishing to visit one of Compassion’s 26 developing countries require training and preparation for their trip.

Campaign Execution and Media Channels:
A fully integrated branding and advertising exercise across multiple channels, including:
• Branding and Design
• Video based training (DVD and online)
• Booklets (handbook, journal, leaders guide)

Services Provided by Strategic Minds:
• Client account management and project management
• Brand development and management
• Design, typesetting and proofing
• Digital creative campaign development and implementation
• Production Services (photography and video)
• Copywriting, scriptwriting
• Digital asset production and management

Launched at the start of 2015 for ongoing use over several years.

Outcome and Evaluation:
They have been very successful in communicating information consistently, succinctly and developed for group or individual training (accompanied by workbooks). Significant cost savings on staff time and other efficiencies have been outcomes of this resource.

Client Testimonial:

Strategic Minds excel in the ability to bring together the right people to deliver the right message across to the right audience. Andrew Streat, New Funding Development Director, World Vision International (Former Marketing Director Compassion Australia)

For more case studies see:
• Case study 1: Talkshop Brand Identity

• Case study 2: John Holland Rail Safeworking Campaign

• Case study 3: Compassion Magazine

• Case study 4: John Holland Rail ETW App Campaign

• Case study 5: Salt 106.5

• Case study 6: CleanWater4Life

• Case study 7: Chrysalis Lifestyle Planning

• Case study 8: Emily’s Voice

• Case study 9: St Luke’s Grammar School

• Case study 10: Micah Australia

• Case study 11: Event and Environment Design

• Case study 12: Motion Graphics Video