Chrysalis Lifestyle Planning started with a blank slate. We generated the name: ‘Chrysalis’ was born from the idea of transformation. It is a about a pupae forming into a butterfly but also about the journey a person can make from disorganisation into financial freedom and security. Visually the logo design represents transformation from broken circles into solid circles.

Project includes: brand strategy and identity, messaging and tagline, trademarking, style guide, stationery, print material, office signage, website and video testimonials.

We are grateful for the effort and follow-up support afforded by Strategic Minds. They exceeded our expectations and have delivered a brand we are proud of. Phil Windsor, Principal – Chrysalis Lifestyle Planning

Read here for a more in-depth case study on Chrysalis Lifestyle Planning.