Intelligent Developments are a Sydney based software solutions company that were looking for consistent, professional branding across all customer touchpoints. We developed Intelligent Developments brand strategy and positioning, helping them create a point of difference and build a brand with meaning and purpose. The new tagline: Smart Software Solutions. But a software company needs a brand that will be distinctive. Our concept of sailing imagery to convey action, direction and teamwork features strongly in the branding .

The brand identity project included: brand strategy, logo update, strapline, messaging platform, trademarking, style guide, signage, stationery, print material and website concept design. Visit the Intelligent Developments website to take a look.

Strategic Minds have a strong ability to capture the essence of an idea and clearly communicate it using engaging words and striking imagery. Steven Charman, Director – Intelligent Developments