This was an exciting opportunity to brand a new accounting firm focussing on advice for smaller businesses who want to grow through professional, forward-thinking, affordable advice. The name ‘Now Accounting’ was derived from the sense of urgency and immediacy that is necessary for a small business to make decisions with access to up-to-date information from a proactive accountant. We also created a full brand identity system featuring natural imagery: oak trees, acorns and other growth analogies.

Project included: company name, logo, trademarking, brand strategy and positioning, stationery, print collateral, signage and web design. Check out the Now Accounting website.

I’ve been extremely happy with the creative work and we want to partner with Strategic Minds long-term as we grow and develop our brand(s) and marketing strategy. Adrian Pinkewich, Director – Intelligent Developments