Rabbit & Lion are a company that is difficult to define, so we were approached to create a new brand identity to help them “Shape the Future” of the media, telecoms, health, finance, education, not-for-profits and start-ups.
The core theme for the Rabbit and Lion brand identity is based on origami. While this is not overly apparent in the logo symbol, the origami theme can be emphasised (or de-emphasised) as desired. The rationale for the origami concept is based on:
• creativity
• playfulness
• transformation
• unfolding a story or strategy
• curiosity and more to the story than meets the eye.
“We love your work!” Mark Dando, Founder and CEO, Rabbit & Lion
We created the concept and messaging for the new website. Check out the Rabbit & Lion website.
