Xee was a large project spanning two years, involving a global re-branding of Evangelism Explosion International’s core product: training resources for the younger generation. We created the brand identity, designed and wrote a vast amount of collateral and produced an extensive number of training videos featuring a number of presenters at locations throughout Sydney: from the Airport to Central Station.
Project includes: brand strategy and logo design, DVD based training (scripting and production of 20 x 5-8 min short film segments), photography, print material, advertising, website and EDM.
Winner of 2009 Resource of the Year by internationally renowned Outreach Magazine.
“We now have a tool that has refreshed our evangelism ministry of 40-plus years and it’s impacting the younger generation. Strategic Minds are professional, organized, and have a full understanding of how to successfully brand a product. We love XEE!”. Mike Ferraguti, Evangelism Explosion International (USA).