With the existing ETW (Electronic Track Work) brand already established, we created a longer and more detailed explainer video. Clear and creative communication ensures that the core message will remain consistent and easily understood regardless who delivers the training to the John Holland Rail protection officers. It is also made available online to those unable to attend training session. As with the first ETW launch videos, this communication emphasised the safety benefits of this industry-leading technology and was part of a broader campaign incl. print, merchandise and posters.
Read more about ETW in our in-depth case study.
“The end product was of extremely high quality and his communication and updates throughout the project lifecycle was valued.” Jill Weaver, Network Operations Program Delivery – John Holland Rail.