Brand Storylines: tell a clear and compelling story

Too many brands and businesses struggle to give a clear and compelling marketing message. Great brands with good products or services often get lost in the noise of a crowded market with messages that are frequently overcomplicated, cluttered or confusing. We can help you develop a ‘brand script’ - to clarify who target audience is, their role as ‘hero’ and yours as helper or guide - as follows:

Workshops

A half day workshop with you and your marketing team.

Consulting & Coaching

Customised planning and training based on your brand.

Planning & Production

Articulate solutions with a clear call to action that connects emotionally with your customers.

Application

Integrate the message at every level of your messaging: brochures, websites, presentations and videos.

Our BRAND STORYLINES workshops and consulting will help your brand tell a clear and compelling story. Brand Storylines is a framework and method to help businesses, individuals and communities create a clear and compelling brand message – using the power of story.

WHY STORY?
Stories have been used to spread information for thousands of years. As humans, we crave a good story. Stories make us feel something and those emotions can be a powerful connection between our audience and ourselves. In business, stories are also a perfect catalyst for building brand loyalty and promoting your brand.

CREATE AN EMOTIONAL CONNECTION
If you can create an emotional connection between your brand and your target audience, the power of your brand will grow exponentially. The BRAND STORYLINES framework is way of structuring your brand story. Brand storytelling requires creativity and an understanding of story structure. It also requires the nuance of not being self-promotional (more on that later) and showing not telling to get a clear message across to your audience.

THE KEY IS CLARITY
If your marketing message is confusing, people will look beyond your brand. Our brains gravitate to clarity and they move away from, or even ignore confusion.

THE BRAND STORYLINES FRAMEWORK WILL HELP ACHIEVE A CLEAR AND COMPELLING MESSAGE
It uses a sequential storyline formula to help you become an engaging communicator at all levels of your messaging. To achieve clarity and a compelling narrative, great books, plays and movies follow a classic story formula. The BRAND STORYLINES framework is based on this proven methodology.

Gatorade, Red Bull, Invisible Children, Youi Insurance and Apple iPhone all use THIS STORYLINE FORMULA TO GIVE THEIR BRANDS GREATER IMPACT.

What can the BRAND STORYLINES framework do for your business?
• Bring clarity and creativity to your marketing message and really help your brand stand out.
• Create a simple and compelling narrative that can be used across all your marketing communications.
• Refocus your message, by putting your target in the role of hero (there’s a hint…!) and thereby dramatically increasing the impact of your brand story.
• Unite your team around a common message and way of setting up and creating your marketing communications going forward.
• Turn your team into great salespeople! You can all become compelling communicators at every level of your messaging.

INTERESTED IN KNOWING MORE?
Contact us and we will send you a free two-page overview of the formula and how you might be able to apply it, with no obligation!

Find out more about our Smart Solutions: Brand Building: Identity & Strategy • Video Content Marketing • Training Videos • Motion Graphics • Integrated Campaigns • Graphic & Web Design • ‘Brand Storylines’ Formula • Market Research, Analysis and Marketing Strategy