YOUR CUSTOMERS expect useful content. They want to read, hear and see interesting information and they don’t want to be sold to. Animated Infographics in the form of ‘explainer videos’ are extremely useful marketing tools that deliver proven results.
We recommend avoiding overtly promotional content and focus on a compelling story or narrative to deliver the message. It’s one thing to have people watch your video, but getting them to share it with their social network is a different challenge. Viewers like sharing videos that tell relevant and emotive story. A story that reflects well on those people themselves. You may even be able to use existing content or material and adapt it towards creating a new range of videos to craft an engaging story that appeals to your target audience. Building an engaged audience through consistent, quality content means that your brand is being seen in places it never could have before.
People do not buy products and services. They buy relations, stories and magic.Seth Godin
What can the INFOGRAPHICS, ANIMATION and EXPLAINER VIDEOS do for your business?
• INCREASE CONVERSION RATES:
Explainer videos have been proven to increase conversion rates. The days of asking potential customers to trawl through your site for all the information they may was are coming to an end. It’s far easier – and more compelling – to make the sell on the landing page using a video. Businesses can explain the benefits of their product over competitors and provide more detail in linked videos or customer testimonials. It’s amazing how a 2 minute can convert a potential customer into one making a purchase or an appointment.
• PROMOTE ON MULTIPLE CHANNELS:
Video a medium that can work across multiple channels cross owned, earned and paid media. Once you have an explainer video, repurpose it everywhere you can. Having this tool allows you to reach more people without asking them to commit to visiting your web page first. Customers who might have never visited your site will be able to view the video and hear about it in your words.
• INCREASED VISIBILITY AND SEO:
All companies wants to appear on the first page of a Google search. It’s not a simple thing to achieve, and Google has prioritised rich media content such as video, images, infographics and blogs appearing on the first page of results. Because if this, explainer video can really to boost search ranking results. Stats indicate that the chances of appearing on the first page of a Google search is increased 50 fold by having a video.
Find out more about our Smart Solutions: Brand Building: Identity & Strategy • Video Content Marketing • Training Videos • Motion Graphics • Integrated Campaigns • Graphic & Web Design • ‘Brand Storylines’ Formula • Market Research, Analysis and Marketing Strategy
INTERESTED IN KNOWING MORE?
Contact us and we will get in touch. We’d love to talk about what we can do for your brand!