Description: Large LED screen and interior design/construction for marquee display space or Compassion Australia (Hillsong exhibition).

Dispaly_Design1

Campaign Snapshot:
Promote Compassion Child Sponsorship effectively with a strong call to action at various events and locations.

Campaign Objectives and Strategy:
Engaging environments with space, appropriate messaging and video engagement.

Target Audience:
Various audiences based on location: from female oriented events to broader appeal.

Campaign Execution:
Various spaces incl. outside marquee and interior spaces, many featuring LED screens and video/motion graphics.

Services Provided by Strategic Minds include:
• Concept
• Project management
• Design
• Video
• Construction

Timing:
Various projects from 2010-2015

Outcome and Evaluation:
Extremely positive outcomes and increase in child sponsorship.

Description: Large Display concept and final design for LNG from Australia (South Korean exhibition).

LNG_Image1

Campaign Snapshot:
Promote LNG from Australia (collaorative display incl, Woodside and other gas providers) at a large exhibition in South Korea.

Campaign Objectives and Strategy:
Create a point of difference from many other displays with a golf theme.

Target Audience:
Business people.

Campaign Execution:
Large display with gold theme and messaging about Australian LNG suppliers.

Services Provided by Strategic Minds include:
• Concept
• Project management
• Design
• Construction

Outcome and Evaluation:
Extremely positive outcomes and increase in awareness and new energy deals.

In a crowded marketplace, fitting in is a failure. In a busy marketplace? Not standing out is the same as being invisible.Seth Godin

For more case studies see:
• Case study 1: Talkshop Brand Identity
• Case study 2: John Holland Rail Safeworking Campaign
• Case study 3: Compassion Magazine
• Case study 4: John Holland Rail ETW App Campaign
• Case study 5: Compassion Appeal
• Case study 6: Salt 106.5
• Case study 7: CleanWater4Life
• Case study 8: Chrysalis
• Case study 9: Emily’s Voice
• Case study 10: St Luke’s
• Case study 11: Micah Australia
• Case study 12: Compassion Indigenous Campaign
• Case study 13: Compassion Training Resource
• Case study 14: Event and Environment Design
• Case study 15: Motion Graphics Video