Description: Large LED screen and interior design/construction for marquee display space or Compassion Australia (Hillsong exhibition).
Campaign Snapshot:
Promote Compassion Child Sponsorship effectively with a strong call to action at various events and locations.
Campaign Objectives and Strategy:
Engaging environments with space, appropriate messaging and video engagement.
Target Audience:
Various audiences based on location: from female oriented events to broader appeal.
Campaign Execution:
Various spaces incl. outside marquee and interior spaces, many featuring LED screens and video/motion graphics.
Services Provided by Strategic Minds include:
• Concept
• Project management
• Design
• Video
• Construction
Timing:
Various projects from 2010-2015
Outcome and Evaluation:
Extremely positive outcomes and increase in child sponsorship.
Description: Large Display concept and final design for LNG from Australia (South Korean exhibition).
Campaign Snapshot:
Promote LNG from Australia (collaorative display incl, Woodside and other gas providers) at a large exhibition in South Korea.
Campaign Objectives and Strategy:
Create a point of difference from many other displays with a golf theme.
Target Audience:
Business people.
Campaign Execution:
Large display with gold theme and messaging about Australian LNG suppliers.
Services Provided by Strategic Minds include:
• Concept
• Project management
• Design
• Construction
Outcome and Evaluation:
Extremely positive outcomes and increase in awareness and new energy deals.
In a crowded marketplace, fitting in is a failure. In a busy marketplace? Not standing out is the same as being invisible.Seth Godin
For more case studies see:
• Case study 1: Talkshop Brand Identity
• Case study 2: John Holland Rail Safeworking Campaign
• Case study 3: Compassion Magazine
• Case study 4: John Holland Rail ETW App Campaign
• Case study 5: Salt 106.5
• Case study 6: CleanWater4Life
• Case study 7: Chrysalis Lifestyle Planning
• Case study 8: Emily’s Voice
• Case study 9: St Luke’s Grammar School
• Case study 10: Micah Australia
• Case study 11: Event and Environment Design
• Case study 12: Motion Graphics Video