Below: Our motion graphics showreel
Below: A 4 min infographic video for Micah Australia
Below: A 3 min Explainer Video for 4Tel, who partner with ARTC to deliver technological solutions for better safety and efficiency on the rail network.
People want to read, hear and see interesting information and they don’t want to be sold to. Animated Infographics in the form of ‘explainer videos’ are extremely useful marketing tools that deliver proven results. We have created a range of infographic videos explaining concepts, telling stories and engaging people of all ages.
We recommend avoiding overtly promotional content and focus on a compelling story or narrative to deliver the message. It’s one thing to have people watch your video, but getting them to share it with their social network is a different challenge. Viewers like sharing videos that tell relevant and emotive story. A story that reflects well on those people themselves. You may even be able to use existing content or material and adapt it towards creating a new range of videos to craft an engaging story that appeals to your target audience. Building an engaged audience through consistent, quality content means that your brand is being seen in places it never could have before.
What can the ANIMATED INFOGRAPHICS AND EXPLAINER VIDEOS do for a business or organisation?
• INCREASE CONVERSION RATES:
Explainer videos have been proven to increase conversion rates. The days of asking potential customers to trawl through your site for all the information they may was are coming to an end. It’s far easier – and more compelling – to make the sell on the landing page using a video. Businesses can explain the benefits of their product over competitors and provide more detail in linked videos or customer testimonials. It’s amazing how a 2 minute can convert a potential customer into one making a purchase or an appointment.
• PROMOTE ON MULTIPLE CHANNELS:
Video a medium that can work across multiple channels cross owned, earned and paid media. Once you have an explainer video, repurpose it everywhere you can. Having this tool allows you to reach more people without asking them to commit to visiting your web page first. Customers who might have never visited your site will be able to view the video and hear about it in your words.
• INCREASED VISIBILITY AND SEO:
All companies wants to appear on the first page of a Google search. It’s not a simple thing to achieve, and Google has prioritised rich media content such as video, images, infographics and blogs appearing on the first page of results. Because if this, explainer video can really to boost search ranking results. Stats indicate that the chances of appearing on the first page of a Google search is increased 50 fold by having a video.
For more case studies see:
• Case study 1: Talkshop Brand Identity
• Case study 2: John Holland Rail Safeworking Campaign
• Case study 3: Compassion Magazine
• Case study 4: John Holland Rail ETW App Campaign
• Case study 5: Salt 106.5
• Case study 6: CleanWater4Life
• Case study 7: Chrysalis Lifestyle Planning
• Case study 8: Emily’s Voice
• Case study 9: St Luke’s Grammar School
• Case study 10: Micah Australia
• Case study 11: Event and Environment Design
• Case study 12: Motion Graphics Video
People do not buy products and services. They buy relations, stories and magic.Seth Godin