Developing brand new brand identities is an exciting thing: not just because it’s new, but because it makes brilliant business sense.
This vibrant speech pathology practice had been operating as ‘The Speech Centre” in Forestville for several years. The owners planned to expand their centres across Sydney and believed that an ‘ownable’ (and protectable) brand was necessary moving forward. The Speech Centre was not trade markable, as the name was too generic. As a result of this project nobody else in Australia could infringe on Talkshop’s new name, logo and brand. No confusion. No legal issues. And no waste of money building the brand.
We worked with the business owner to select the best new name ‘Talkshop Speech Pathology’. A crucial part of our brand development process is to ensure that the appropriate due diligence and research occurs before a name and logo are developed. After the trade mark applications were successful, the new logo and brand identity was developed. It’s fresh, relevant and distinctive.
Why a parrot?
The parrot is a somewhat unexpected image for a speech pathology practice, which is a good thing! Talkshop are not a ‘run of the mill’ centre and have a sense of fun and quirkiness which the parrot symbolises: bright colours, cheeky (in a good way) and lots of personality. Parrots can also speak, another good reason for this symbol which delivers a distinctive and immediately reconizable brand identity for Talkshop.
With children as the core audience we wanted to create a brand that is colourful and fun, which is representative of the company, staff and approach to treatment. Out new photography also formed part an important part of the new brand identity and appears throughout the new Talkshow website.
Client Testimonial:
The new brand has given us a lift. As a team, we are proud to have it stamped on our social media posts, on our flyers brochures, reports, exterior signage. Operating under a new name and brand has really energised us!
Mimi Naylor, Clinical Director, Talkshop Speech Pathology
Scope of work includes:
• research and due diligence
• name
• logo concept development
• trade mark (name and logo)
• logo artwork
• brand style guide
• photography
• website branding: www.talkshop.com.au
The new Talkshop brand identity has been launched in early 2019 and is an exciting time for this growing organisation!
The (re)making of a brand: in-depth Talkshop Interview that explains the need, rationale and outcome of the project.
Client Testimonial:
Strategic Minds came highly recommended and their service surpassed all expectations.
Andy personally came to Sydney to coordinate and manage the photoshoot for a rebranding campaign. Not only is he a genius photographer, but a designer who hears and understands a business’ core values. Strategic Minds has enabled our business to express our brand perfectly through our new logo.
They were a pleasure to work with throughout the design process and with exceptional follow-up through the rebranding campaign.
Mimi Naylor, Clinical Director, Talkshop Speech Pathology
For more case studies see:
• Case study 1: Talkshop Brand Identity
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• Case study 3: Compassion Magazine
• Case study 4: John Holland Rail ETW App Campaign
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• Case study 6: CleanWater4Life
• Case study 7: Chrysalis Lifestyle Planning
• Case study 8: Emily’s Voice
• Case study 9: St Luke’s Grammar School
• Case study 10: Micah Australia
• Case study 11: Event and Environment Design
• Case study 12: Motion Graphics Video